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Last Updated: October 10, 2026
Proper Goods Co (ABN 60 751 275 208) ("we", "us", "our") is committed to protecting the privacy of your personal information. This Privacy Policy sets out how we collect, hold, use, disclose, and protect your personal information in accordance with the Privacy Act 1988 (Cth) and the 13 Australian Privacy Principles (APPs), as well as the Spam Act 2003 (Cth).
Proper Goods Co operates this online store and website (the "Services"). Our store is hosted on Shopify Inc., which provides the e-commerce engine powering our transactions.
By visiting our website, creating an account, or placing an order, you acknowledge that your personal information will be handled as described in this policy.
Where lawful and practicable, you have the right to interact with us anonymously or using a pseudonym. For example, you may browse our catalog, read product specifications, or make general inquiries regarding laundry detergent dosing without disclosing your identity.
However, to complete a commercial purchase, process secure electronic payments, coordinate home delivery via carrier networks, or resolve warranty claims, it is not practicable for us to deal with you anonymously, and we will require verified identifying information.
We only collect personal information that is reasonably necessary for one or more of our business functions or activities. This includes:
Contact & Delivery Details: Your full name, delivery address, billing address, phone number, and email address.
Transaction & Order Records: Details of the products you purchase (e.g. packs, formats, quantities), transaction history, discount codes applied, and order fulfillment notes.
Payment Details: Transaction confirmation and payment method data. (Note: Full credit card numbers are processed directly by PCI-DSS compliant third-party payment gateways such as Shopify Payments, Apple Pay, or PayPal; Proper Goods Co does not store or have direct access to your full credit card numbers).
Technical & Usage Information: IP address, device type, browser information, pages visited, time spent, and referral URLs collected automatically through cookies and pixels when you navigate our site.
Customer Communications: Feedback, inquiries, correspondence via email, and product reviews submitted directly to us.
We do not collect sensitive information (such as health data, racial or ethnic origin, political opinions, or religious beliefs).
We collect personal information through lawful and fair means:
Directly from you: When you place an order, create an account, sign up for our email newsletter (such as welcome vouchers), submit a contact form, or write a product review.
Automatically: Through cookies, log files, and analytical web tools as you browse our store.
From third-party fulfillment partners: When shipping carriers confirm parcel dispatch, tracking events, or delivery scans.
At or before the time we collect your personal information (or as soon as practicable thereafter), we take reasonable steps to ensure you are aware of our identity, the purposes of collection, and how to access our Privacy Policy.
We only use and disclose your personal information for the primary purpose for which it was collected, or for a secondary purpose that is directly related and reasonably expected, or with your explicit consent. These purposes include:
Fulfilling Orders & Logistics: Processing orders, issuing tax invoices, picking and packing stock, and sharing your delivery details with third-party carriers and warehouse fulfillment providers (including Amazon Multi-Channel Fulfillment / MCF and local courier partners).
Customer Support: Communicating with you regarding tracking updates, delivery exceptions, product instructions, or returns.
System Security & Fraud Prevention: Verifying transactions, preventing unauthorised chargebacks, and protecting our store against fraudulent abuse.
Legal Compliance: Fulfilling statutory record-keeping and tax requirements under Australian law (including the Australian Taxation Office).
We may use your personal information (such as your email address) to send you news, promotions, or notifications about imported consignments, provided:
You have consented to receive such marketing (e.g., signing up for a welcome discount code); or
The communication complies with the Australian Privacy Principles and the Spam Act 2003 (Cth).
Your Right to Opt Out:
You may opt out of receiving promotional communications at any time by clicking the "Unsubscribe" link contained in the footer of every marketing email we send. We process unsubscribe requests promptly (and within 5 business days) at no cost to you.
Opting out of marketing emails will not prevent you from receiving operational transaction emails (such as order confirmations, shipping notifications, and tax invoices).
To operate an efficient digital store, we use cloud infrastructure and SaaS service providers located overseas. When your personal information is disclosed overseas, we take reasonable steps to ensure that the overseas recipient handles your personal information in a manner consistent with the Australian Privacy Principles.
The countries in which our third-party service providers and servers are likely located include:
Canada and the United States: Hosted infrastructure via Shopify Inc., cloud backup providers, and transactional payment platforms.
Global Cloud Regions: AWS cloud infrastructure utilized by logistics routing software (such as ByteStand) and analytics platforms.
We take reasonable technical and organizational steps to protect your personal information from misuse, interference, loss, unauthorized access, modification, or disclosure:
All store traffic and transactions are encrypted using Secure Sockets Layer (SSL) technology.
Access to customer databases is restricted to authorised personnel who require access to fulfill orders or provide customer support.
We retain personal information only for as long as is necessary to fulfil the purposes for which it was collected, resolve disputes, and comply with mandatory Australian commercial and tax record-keeping requirements (typically 5 to 7 years for financial records). When personal information is no longer needed, we take reasonable steps to securely destroy or permanently de-identify it.
Access (APP 12):
You have the right to request access to the personal information we hold about you. We will respond to your request within a reasonable timeframe (typically within 30 days). We may require you to verify your identity before releasing information. We do not charge an application fee, though we reserve the right to charge a reasonable administrative fee for complex or voluminous retrieval if permitted by law.
Correction (APP 13):
We take reasonable steps to ensure that the personal information we hold is accurate, up-to-date, and complete. If you believe any information we hold is incorrect, incomplete, or out-of-date, you can update your account details directly or contact us at orders@propergoodsco.com.au. We will correct the information within 30 days without charge.
If you have questions, concerns, or wish to make a complaint regarding how we have handled your personal information under the Australian Privacy Principles, please contact our Privacy Officer in writing:
Email: orders@propergoodsco.com.au
Postal Address: Proper Goods Co., Suite 50, 113-117 Mollison Street, Kyneton VIC 3444, Australia.
Our Complaints Process:
We will acknowledge receipt of your complaint within 7 business days.
We will investigate the matter and provide a written response within 30 days.
If you are not satisfied with our response, you have the right to escalate your complaint to the independent Australian regulator:
Office of the Australian Information Commissioner (OAIC)
Website: www.oaic.gov.au
Telephone: 1300 363 992
Post: GPO Box 5218, Sydney NSW 2001
Our website uses functional and analytical cookies to remember items in your cart, track user flow, and enhance browsing performance. You can control or block cookies through your individual browser settings; however, disabling functional cookies may prevent you from placing orders or completing checkout.
We reserve the right to amend this Privacy Policy from time to time to reflect operational, commercial, or legislative changes. Any revised policy will be posted on this page with an updated "Last Updated" date.
For any questions regarding this Privacy Policy or your personal information, please contact:
Proper Goods Co (Partnership)
ABN: 60 751 275 208
Email: orders@propergoodsco.com.au
Registered Office: Suite 50, 113-117 Mollison Street, Kyneton VIC 3444, Australia