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Proper Goods Co acknowledges that we, live and work on the lands of the Dja Dja Wurrung people and pay respects to elders past and emerging.

Proper Goods Co is an independent importer and distributor of authentic European consumer goods. Products sold on this website, including Ariel® laundry products, are genuine, original formulations manufactured by Procter & Gamble in the European Union / United Kingdom and legally imported directly into Australia.

Proper Goods Co is not affiliated, associated, authorised, endorsed by, or in any way officially connected with The Procter & Gamble Company (P&G) or any of its subsidiaries or affiliates.

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